Ng-ised blog: October 2008

Wednesday

Colour matters...

Colour representation
Colour psychology 1
Colour psychology 2

I think blue would be a suitable choice for my logo design as it represents power and assurance, it is also associated with technology, electronics and such but also seen as a colour for education logos which I think would really suit the channel. I need to experiment different shades of blue but I think it's the right way to go.

Tuesday

Designing brand identity...

Choosing fonts is a really important part of branding, any real good font is instantly recognisable for example Coca-Cola, the lettering of it is almost instantly recognisable everywhere with its distinct curves and complexity that is made to associate with the brand. Some brands incorporate shapes with the words making the name a shape as well as a name which is a clever concept.

How the brand logo itself is constructed is also important, the shape, colour and content will make the logo stand out. Apparently the brain acknowledges and remembers shapes first then colour and then text as you need to idenitfy shapes before identifying the shape of the words. The colours can trigger an emotion to which you can associate it with its brand but it needs to be chosen carefully as its not only to build brand awareness but to be different from others as well.

This has got me thinking about my logo and its associations, what does my logo associate when people look at it? is my logo distinct enough for people remember the shape of my logo? what colours should I use to associate what my brand represents and how can I separate the common colours that are associated with it and make my colour stand out?

Alina Wheeler
Designing Brand Identity: A complete guide to creating, building, and maintaining strong brands

Brand identity...

I was reading a book about how brands thrive and survive by Matt Haig and it has given me some insight on how I should present my idents, what ideas I should use that would stand out? what kind of methods should be used to make my ideas stay in peoples head?

The book is basically about how the popular and unpopular brands use their "secrets" to make their own product stand out from the rest whethere it may be something innovative, really good in performance (for sports etc), diversifying to suit the audience or even concentrating on something specific, setting trends or being the pioneers of a genre.

This got me think about stratagies for my idents and how can I catch the audience and make them not forget my ident, although I think some of the techniques used cannot be applied to idents alone I think I can apply the concept of the technique.

Matt Haig
brand ROYALTY: HOW THE WORLD'S TOP 100 BRANDS THRIVE AND SURVIVE

Friday

Watch this...

A new channel called Watch was released by UKTV, it was launched this tuesday.

I am not quite sure what the channel is of even after watching the ident but only afterreading the description on UKTV site.

Here...
Site...