After lookling into TV idents I'm going to make a list of things that come into my mind when watching them...
Theme, colour, animation, stop motion, figures, smooth, sharp, slow motion, interest, setting, atmosphere, characters, actors, close-up, animal, simple, nature, plain, art, light, sketchy, drawing, 3d, long, short, motion, speed, cuts, fast, expression, pictures, little words, still, transition, sparkle, technology, impossible, thinking, technical, idea, empty, idle, explosive, relation, after effects, illustration, programme, funny, interesting, catchy, rhythm, natural, seamless, quick, weird, glimps, multiple, focus, non focused, clean, abstract, cartoon, robot, setting, random, material, digital, non digital, style, discreet, imitation, normal, everything, noise, real, fake, peace, happy, mystery, twisted, cool, spectacular, scenery, UK, US, country, build up, simultaneously, people, landscape, imaginative, quick, alive, stupid, eye catching, engaging, repeat.
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Be nice..