Form and content...

After reading the 'Why study media form?' by John Corner I've come to realise that form is really important in tv idents, I know it's already pretty important anyway but it is specifically important to idents since they have to be shown over and over again for a long period of time without the viewer getting overly bored very quickly, the content on the idents may not necessarily be all that interesting sometimes but using form to manipulate the content, it can create a spectacular effect that could engage the viewer and not get bored of it as quick over time.